AdSense On Mobile Phones
RSS could prove to be a powerful revenue source for
AdSense publishers. It can certainly be a good way to
inform users that you’ve got new content and bring
them back in to view it.
I’m not sure about AdSense on mobile phones.
AdSense started allowing publishers to place one ad
unit on mobile Web pages in September 2007. You
can select the colors, specify the kind of code your
mobile page uses (“wml (WAP 1.x)”, “xhtml (WAP
2.0)”, or “chtml”), and choose ad units with one or
two text-link ads (although the double unit can only
appear at the bottom of the page.)
It’s currently available in thirteen countries, including
US, England, France, Italy, Germany, Spain, Ireland,
Russia, Netherlands, Australia, India, China, and
Japan.
It sounds like a good idea, but AdSense for mobile has its challenges. Phones
have not shown themselves to be good ways to surf the Web.
The screens are tiny, the downloads are slow and it’s very expensive. Most
people are prepared to wait until they get home or to the office to look at a
website, rather than do it on their mobiles.
There are exceptions though. Surfing on phones is fairly popular outside
America (especially in Japan). In the United States, it might be used for
information that changes quickly such as sports news or finance. If you have
a site on either of those topics or which is popular in Asia, you might want to
create a page that will work on a mobile, offer breaking news and place an
ad on it to see how much it earns.
My feeling is that it won’t be worth the effort but it’s still early to say for
sure.
Much depends on what happens in the mobile phone market. If phone
companies copy the iPhone and offer built-in wi-fi, then publishers won’t
need to build special pages for mobiles. Doing so would be a waste of time —
and if you have to pay programmers, a waste of money too.
On the other hand, if Google’s phone software makes mobile browsing more
popular then the market could become large enough to make building special
mobile sites worthwhile.
Although you’d still want to be sure that Google’s mobile ads do better than
AdMob’s, a rival service. At the moment, reports are mixed, suggesting that
results depend on the content.
In general then, my feeling is that if you currently have a mobile website,
AdSense for mobiles might a pretty useful addition although you’d want to
test it against AdMob. Optimize the ads as much as you can and put them on
the sort of content people on the move are likely to need.
If you don’t have a mobile site though — or a Japanese audience or breaking
news — you might want to wait before looking for a programmer to help you
with the coding.
RSS could prove to be a powerful revenue source for
AdSense publishers. It can certainly be a good way to
inform users that you’ve got new content and bring
them back in to view it.
I’m not sure about AdSense on mobile phones.
AdSense started allowing publishers to place one ad
unit on mobile Web pages in September 2007. You
can select the colors, specify the kind of code your
mobile page uses (“wml (WAP 1.x)”, “xhtml (WAP
2.0)”, or “chtml”), and choose ad units with one or
two text-link ads (although the double unit can only
appear at the bottom of the page.)
It’s currently available in thirteen countries, including
US, England, France, Italy, Germany, Spain, Ireland,
Russia, Netherlands, Australia, India, China, and
Japan.
It sounds like a good idea, but AdSense for mobile has its challenges. Phones
have not shown themselves to be good ways to surf the Web.
The screens are tiny, the downloads are slow and it’s very expensive. Most
people are prepared to wait until they get home or to the office to look at a
website, rather than do it on their mobiles.
There are exceptions though. Surfing on phones is fairly popular outside
America (especially in Japan). In the United States, it might be used for
information that changes quickly such as sports news or finance. If you have
a site on either of those topics or which is popular in Asia, you might want to
create a page that will work on a mobile, offer breaking news and place an
ad on it to see how much it earns.
My feeling is that it won’t be worth the effort but it’s still early to say for
sure.
Much depends on what happens in the mobile phone market. If phone
companies copy the iPhone and offer built-in wi-fi, then publishers won’t
need to build special pages for mobiles. Doing so would be a waste of time —
and if you have to pay programmers, a waste of money too.
On the other hand, if Google’s phone software makes mobile browsing more
popular then the market could become large enough to make building special
mobile sites worthwhile.
Although you’d still want to be sure that Google’s mobile ads do better than
AdMob’s, a rival service. At the moment, reports are mixed, suggesting that
results depend on the content.
In general then, my feeling is that if you currently have a mobile website,
AdSense for mobiles might a pretty useful addition although you’d want to
test it against AdMob. Optimize the ads as much as you can and put them on
the sort of content people on the move are likely to need.
If you don’t have a mobile site though — or a Japanese audience or breaking
news — you might want to wait before looking for a programmer to help you
with the coding.
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