Friday, September 19, 2008

Google Ads Preview

Google Ads Preview

Don’t want to wait for the robot? No problem. The Google Ads Preview tool at
http://googleadspreview.blogspot.com/ lets you see the ads your site is likely
to receive right away.

Google has its own tool for this, but this program by Digital Inspiration is
much better. That’s not just because it also works with Firefox (Google’s
preview tool only works in Internet Explorer) but mostly because it lets you
compare different programs and formats side by side.

When you’re just starting out, that’s not really important. But when you’re
combining AdSense with Chitika eMiniMalls it’s useful to see what effect a
single change can have across the different ads you’re displaying.

You can also compare the AdSense ads with those served by Yahoo!
Publishers Network.

And here’s the real kicker: the Google Ads Preview Tool also lets you
toss in keywords and see which ads turn up.

Try it! Surf over to the site, toss in a keyword relevant to your site and see
what ads you’re likely to receive.

Note that I said which ads you’re likely to receive, not which ads you will
receive.

That’s an important difference. Google uses all sorts of criteria to decide
which ads you’re going to get. I’m not sure which criterion this preview tool
uses to choose ads for keywords but I can’t see it emulating Google
completely.

Use the tool to preview the ads on your site and you’re on pretty firm
ground. You’ll get a great impression of the ads you’re likely to get and you
can either match your content to it or change your content to bring up some
different ads. Use it to preview the ads you’re likely to get with a certain
keyword and you’ve got a guide to where those keywords can take you.

Either way, you’ve got a very useful tool.

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