Search Engine Optimization
However you decide to build your first site, people have to know you’re
there. One of the most important ways to do that is get yourself a high-
ranking in a search engine.
There are lots of different search engines, but only three are really
important: Google, Yahoo! and MSN. In Chapter 21, I’ll talk in more detail
about improving your search engine rankings.
If you want to take a shortcut, there are plenty of companies which will make
the submissions for you and they’ll even optimize your site to get you as high
on the rankings as possible.
Links
Your search engine ranking will depend on a number of factors. One of those
factors is the number of sites that link to yours. As far as Google is
concerned if lots of sites about model railways link to your model railway
site, that must be a pretty good sign that people who like model railways
think your site is good. So they’ll want to offer it to people who search for
model railways, bringing you lots of free traffic.
Once you’ve got your site up and running you’ll want to persuade other sites
to give you links. You could offer to exchange links and you could even set
up a page that contains recommended links so that you’ll have somewhere to
put them.
There’s a range of other strategies and services that you can use. You can
find out about those in Chapter 20.
However you decide to build your first site, people have to know you’re
there. One of the most important ways to do that is get yourself a high-
ranking in a search engine.
There are lots of different search engines, but only three are really
important: Google, Yahoo! and MSN. In Chapter 21, I’ll talk in more detail
about improving your search engine rankings.
If you want to take a shortcut, there are plenty of companies which will make
the submissions for you and they’ll even optimize your site to get you as high
on the rankings as possible.
Links
Your search engine ranking will depend on a number of factors. One of those
factors is the number of sites that link to yours. As far as Google is
concerned if lots of sites about model railways link to your model railway
site, that must be a pretty good sign that people who like model railways
think your site is good. So they’ll want to offer it to people who search for
model railways, bringing you lots of free traffic.
Once you’ve got your site up and running you’ll want to persuade other sites
to give you links. You could offer to exchange links and you could even set
up a page that contains recommended links so that you’ll have somewhere to
put them.
There’s a range of other strategies and services that you can use. You can
find out about those in Chapter 20.
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