Keyword Placement
It shouldn’t really matter where you put your keywords, should it? As long as
the right words are on the right page in the right amount of numbers, that
should be enough to get you relevant ads, right?
Wrong.
One of the strangest results that people have had using AdSense is that
putting keywords in particular places on the page can have an effect on the
ads the site gets.
The most important place on your webpage is directly beneath the
AdSense box. The keywords you place there could influence your ads.
For example, mentioning clowns in the space directly beneath the AdSense
box could give you ads about circuses and red noses!
Keeping that in mind, you could play with your ads in all sorts of ways. If you
had a site about camping for example, you might find that you’re getting lots
of ads about tents and sleeping bags, which would be fine. But if you also
wanted to make sure that one or two of your ads were about Yosemite or
mobile homes, then mentioning those keywords once or twice on the page
directly below the AdSense box could give you ads for sites with that sort of
content too.
Bear in mind though that you’ll often find that you get ads that try to
combine the main thrust of your site with the words in that keyword space
below the ad box. So if you had a site about gardening and you mentioned
“cabbages” beneath the ad box, you’re more likely to get ads about growing
cabbages than ads about cabbage recipes.
Experimenting with the placement of the keywords could allow you to control
at least one or two of the ads you receive and help keep them varied. That’s
definitely something to try.
It shouldn’t really matter where you put your keywords, should it? As long as
the right words are on the right page in the right amount of numbers, that
should be enough to get you relevant ads, right?
Wrong.
One of the strangest results that people have had using AdSense is that
putting keywords in particular places on the page can have an effect on the
ads the site gets.
The most important place on your webpage is directly beneath the
AdSense box. The keywords you place there could influence your ads.
For example, mentioning clowns in the space directly beneath the AdSense
box could give you ads about circuses and red noses!
Keeping that in mind, you could play with your ads in all sorts of ways. If you
had a site about camping for example, you might find that you’re getting lots
of ads about tents and sleeping bags, which would be fine. But if you also
wanted to make sure that one or two of your ads were about Yosemite or
mobile homes, then mentioning those keywords once or twice on the page
directly below the AdSense box could give you ads for sites with that sort of
content too.
Bear in mind though that you’ll often find that you get ads that try to
combine the main thrust of your site with the words in that keyword space
below the ad box. So if you had a site about gardening and you mentioned
“cabbages” beneath the ad box, you’re more likely to get ads about growing
cabbages than ads about cabbage recipes.
Experimenting with the placement of the keywords could allow you to control
at least one or two of the ads you receive and help keep them varied. That’s
definitely something to try.
Posts
No comments:
Post a Comment