Finding Keywords
We know that Google’s crawlers search websites for keywords, then reports
back and tells the company what kind of ads to send to the site. If your site
is about pension plans for example, then your keywords would be things like
“retirement”, “401k” and “pension”.
Getting the right keywords on your site won’t just make your ads relevant; it
will also help you to make sure that the ads you get are the ones that pay
the most.
There are all sorts of tools available on the Web that tell you how much
people are prepared to pay for keywords. www.overture.com and
www.googlest.com let you see how much people are prepared to pay, and
keywords.clickhereforit.com also has a list of keywords with their prices.
On the more professional side, WordTracker provides a wealth of keyword
research tools that unearth pure gold. You can check it out at
www.WordTracker.com.
Again, you don’t want to build a site just to cash in on a high paying keyword
but if you know that “401k” pays more than “retirement” for example, then it
makes sense to use the higher paying keywords more than the lower paying
ones.
We know that Google’s crawlers search websites for keywords, then reports
back and tells the company what kind of ads to send to the site. If your site
is about pension plans for example, then your keywords would be things like
“retirement”, “401k” and “pension”.
Getting the right keywords on your site won’t just make your ads relevant; it
will also help you to make sure that the ads you get are the ones that pay
the most.
There are all sorts of tools available on the Web that tell you how much
people are prepared to pay for keywords. www.overture.com and
www.googlest.com let you see how much people are prepared to pay, and
keywords.clickhereforit.com also has a list of keywords with their prices.
On the more professional side, WordTracker provides a wealth of keyword
research tools that unearth pure gold. You can check it out at
www.WordTracker.com.
Again, you don’t want to build a site just to cash in on a high paying keyword
but if you know that “401k” pays more than “retirement” for example, then it
makes sense to use the higher paying keywords more than the lower paying
ones.
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