The location of the AdSense ads drastically effects the CTR. You don’t want
your ads on the right or left sides of the page (a location often used by new AdSense
publishers). You want them as close to the top and middle of the page as possible.
This is true because the center of a web page is where Internet users have been
conditioned to look for the content. The majority of informational sites layout their pages
with their header across the top of the page, the navigation down the left, the content in
the center and perhaps more navigation or advertising down the right. Anything located
outside of the content box is often overlooked or ignored (there are a few exceptions,
which will be discussed in the AdLinks section a little further down).
This is especially true of people who found the page by using a search engine for
a specific set of keywords. They want the answer to their question or a solution to their
problem only, and are not interested in browsing or anything else.
You want to place one large rectangle ad block just above your content, be that
the top of the center column or on the top of the left hand side of the page. So, for
example, if you have an information website about “widgets”, and you have an article
reviewing the latest “blue widget”, then put one large rectangle ad block just above the
start of the article text (but below the article title).
That is one small change in this version of the ebook that can make a big, big
difference. Putting one large rectangle block below the content title on the page helps
draw the visitor into clicking the ad. Once they’ve read the title of the article, the next
thing they see are the ads, which they immediately associate with the content and are
thereby induced to click–which is exactly what you want!
I was getting great CTR rates before by putting the ads above the title, but after
switching the ads below the title, my CTR rose by 26%! That means that for ever $100
a month I was earning before, I was now earning $126. Not bad for a simple change
like that, is it?
Google now allows you to show 3 ad blocks, and you want to take advantage of
that. The other place you must put an ad block is at the end of the content, right after
the article. If you can get it in above the author’s “About Box” (if there is one), that’s
perfect. The reason is that if the visitor has read the article completely, it is very likely
that they will be interested in ads pertaining to that article. This is especially true of
content which is a review of a product or service. (Just be sure that the article usage
guidelines allow you to put your ads above the author’s About Box if it’s not your own
article).
So the top ad block catches those who are interested in products and services
now, and the bottom ad catches those were wanting some education but are now
convinced that it’s time to look further.
But you get a third ad block to use, and if you aren’t afraid of cluttering your page
with ads (and that is a valid concern for some), you want to take advantage of it. If your
content is long enough, put the third ad block inside the content, and make your content
wrap around it. This way you catch the visitors who get bored with the article. Maybe at
first it held their attention, but they read all they care to read or were convinced early on
and are ready to move on now. Put your ad block about half way into the text of the
content so that you can give those visitors a place to “click away” from your site, a place
that will make you money.
Finally, there’s the AdLink ads. In addition to the three ad blocks, you can place
one set of AdLinks on your page. If your navigation is in the left hand column of your
site, put the 5-link AdLinks block above your navigation in whatever size makes it fit in
well (200 x 90, 180 x 90, 160 x 90 or 120 x 90). That way the AdLinks links actually look
like navigation on your site, and it induces people to click. If your navigation goes
across the top of your page, use the wide AdLinks (728 x 15 or 468 x 15).
Once users are done with the content, if they haven’t already clicked away on
one of your rectangle ad blocks, chances are they are looking for more information, and
so they turn to the navigation on your site to see what else you have to offer. Provide
navigation in the form of Ad Links and you will see your CTR rise. I improved my overall
CTR by 6.5% by using this method. That means that for every $100 dollars a month I
was earning, I was now earning $106.50. Multiply that over many thousands of dollars,
and it’s a real revenue boost. A simple change can make that happen for you as well.
Bottom Line: Place one large rectangle ad block just below the title of your content on
the page, and (if the content is long enough) one large ad block about halfway down the
page (blended with the content), and a final ad block at the bottom of content, just
before the “About the Author” box is there is one. Finally, put AdLinks on the page so
that they look like navigational links.
your ads on the right or left sides of the page (a location often used by new AdSense
publishers). You want them as close to the top and middle of the page as possible.
This is true because the center of a web page is where Internet users have been
conditioned to look for the content. The majority of informational sites layout their pages
with their header across the top of the page, the navigation down the left, the content in
the center and perhaps more navigation or advertising down the right. Anything located
outside of the content box is often overlooked or ignored (there are a few exceptions,
which will be discussed in the AdLinks section a little further down).
This is especially true of people who found the page by using a search engine for
a specific set of keywords. They want the answer to their question or a solution to their
problem only, and are not interested in browsing or anything else.
You want to place one large rectangle ad block just above your content, be that
the top of the center column or on the top of the left hand side of the page. So, for
example, if you have an information website about “widgets”, and you have an article
reviewing the latest “blue widget”, then put one large rectangle ad block just above the
start of the article text (but below the article title).
That is one small change in this version of the ebook that can make a big, big
difference. Putting one large rectangle block below the content title on the page helps
draw the visitor into clicking the ad. Once they’ve read the title of the article, the next
thing they see are the ads, which they immediately associate with the content and are
thereby induced to click–which is exactly what you want!
I was getting great CTR rates before by putting the ads above the title, but after
switching the ads below the title, my CTR rose by 26%! That means that for ever $100
a month I was earning before, I was now earning $126. Not bad for a simple change
like that, is it?
Google now allows you to show 3 ad blocks, and you want to take advantage of
that. The other place you must put an ad block is at the end of the content, right after
the article. If you can get it in above the author’s “About Box” (if there is one), that’s
perfect. The reason is that if the visitor has read the article completely, it is very likely
that they will be interested in ads pertaining to that article. This is especially true of
content which is a review of a product or service. (Just be sure that the article usage
guidelines allow you to put your ads above the author’s About Box if it’s not your own
article).
So the top ad block catches those who are interested in products and services
now, and the bottom ad catches those were wanting some education but are now
convinced that it’s time to look further.
But you get a third ad block to use, and if you aren’t afraid of cluttering your page
with ads (and that is a valid concern for some), you want to take advantage of it. If your
content is long enough, put the third ad block inside the content, and make your content
wrap around it. This way you catch the visitors who get bored with the article. Maybe at
first it held their attention, but they read all they care to read or were convinced early on
and are ready to move on now. Put your ad block about half way into the text of the
content so that you can give those visitors a place to “click away” from your site, a place
that will make you money.
Finally, there’s the AdLink ads. In addition to the three ad blocks, you can place
one set of AdLinks on your page. If your navigation is in the left hand column of your
site, put the 5-link AdLinks block above your navigation in whatever size makes it fit in
well (200 x 90, 180 x 90, 160 x 90 or 120 x 90). That way the AdLinks links actually look
like navigation on your site, and it induces people to click. If your navigation goes
across the top of your page, use the wide AdLinks (728 x 15 or 468 x 15).
Once users are done with the content, if they haven’t already clicked away on
one of your rectangle ad blocks, chances are they are looking for more information, and
so they turn to the navigation on your site to see what else you have to offer. Provide
navigation in the form of Ad Links and you will see your CTR rise. I improved my overall
CTR by 6.5% by using this method. That means that for every $100 dollars a month I
was earning, I was now earning $106.50. Multiply that over many thousands of dollars,
and it’s a real revenue boost. A simple change can make that happen for you as well.
Bottom Line: Place one large rectangle ad block just below the title of your content on
the page, and (if the content is long enough) one large ad block about halfway down the
page (blended with the content), and a final ad block at the bottom of content, just
before the “About the Author” box is there is one. Finally, put AdLinks on the page so
that they look like navigational links.
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