Friday, September 19, 2008

Changing The Look Of Your Ads

Changing The Look Of Your Ads

Changing The Look Of Your Ads

The strategies I’ve provided in this chapter will all help to improve your
clickthrough rates. That’s what happened when I used them and it’s what
happened when other people used them.

But one of the most important strategies you can use with AdSense is to
experiment.

If you find that a slightly larger ad format gives you better results, for
example, then obviously, you should use the bigger one.

In the past, changing your ads meant copying the code and pasting it into
your site again.

Today, things are a bit easier than that.

When you create your ad code, you’ll be asked to give that code a name.
Make sure that name tells you exactly where the ad will be placed and its
format.

Whenever you want to change the way an ad looks, you’ll be able to pull up
that code on your AdSense center and make the changes. Your ad will be
updated automatically within the next ten minutes.

Unless you want to change the size of your ads. That you’ll still have to do
manually by pasting in the new code.


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