Keep The Title, Directory And Headlines Relevant
How exactly the crawlers read pages is a secret guarded about as closely as
Coca Cola’s special syrup formula. One thing that does seem to have an
effect though is the title of your URLs and files.
When you create your pages and view them on your computer before
uploading them to the server, you should find that AdSense serves up ads
related to the name of the directory that holds the page. That gives a pretty
big clue as to at least one of the things that Google is looking at: the name of
the directory.
Actually, it’s not just the name of the directory that’s important. The name of
the file plays a big part too.
If you have a website about wedding trains and the title of one of your pages
is trains.php for example, there’s a good chance that you’ll get ads about
Amtrak and Caltrain. That wouldn’t give you many clicks. Change the name
of the file to weddingtrains.php and there’s a much better chance that you’ll
see ads related to weddings.
If you find that the ads that are appearing on your site have nothing to do
with your content, the first places to look are your directory and your title.
Make them more relevant to your content and you should find that you get
better ads.
Another place to look is your headlines. Instead of using a tag for
your heading, try using the tag with headings that contain your
How exactly the crawlers read pages is a secret guarded about as closely as
Coca Cola’s special syrup formula. One thing that does seem to have an
effect though is the title of your URLs and files.
When you create your pages and view them on your computer before
uploading them to the server, you should find that AdSense serves up ads
related to the name of the directory that holds the page. That gives a pretty
big clue as to at least one of the things that Google is looking at: the name of
the directory.
Actually, it’s not just the name of the directory that’s important. The name of
the file plays a big part too.
If you have a website about wedding trains and the title of one of your pages
is trains.php for example, there’s a good chance that you’ll get ads about
Amtrak and Caltrain. That wouldn’t give you many clicks. Change the name
of the file to weddingtrains.php and there’s a much better chance that you’ll
see ads related to weddings.
If you find that the ads that are appearing on your site have nothing to do
with your content, the first places to look are your directory and your title.
Make them more relevant to your content and you should find that you get
better ads.
Another place to look is your headlines. Instead of using a tag for
your heading, try using the
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