What Custom Channels Should You Create?
With the range of Custom Channels limited only by your imagination, it’s not
always easy to figure out which channels you need to create.
I’d recommend that you build channels based on the following:
Location
Do ads do better at the top of your blog pages or on the side? Do you
get more clicks from ads that you’ve slipped into the article or from
the ads at the bottom of the page.
Try creating different channels for each sort of location so that you can
track how different locations are doing.
Ad Unit
Different ad units can deliver different results. You might be using four
or five different types of ad units across your sites. Make a channel for
each type of unit so that you can get an idea about which units are the
most attractive.
Of course, location and ad unit are related but you won’t be untangle
the data unless you have it!
Color
I keep saying that the color of your ads should match the color of your
site. But not all your sites are the same color! You might well find that
some color schemes win you more clicks than others — a fact which
could influence your overall site design.
Create different Custom Channels for different colors and you’ll have a
better idea of how your designs affect your income.
Link Units
It’s certainly worth creating a channel to track the performance of your
link units. These are special in their own right and you should know
how they perform in comparison to your other ad units.
While Google can now track ad performance for your specified domain name,
please don't expect URL or Custom Channels to give you data about your
visitors, such as who referred them to your website or which web browser
they use. These are details only your server logs can tell you.
Saturday, September 20, 2008
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